Industry trend and Prospect of Accounting Industry in 2019

Ms. Hilart Choy
Manager, Finance & Accounting, Michael Page

Obtaining the CPA license allows individuals to stand out to potential employers, who are often impressed with accountants who earn this highly coveted title. CPA license also represents a commitment to the profession and often highlights potential candidates for leadership and management positions. In this seminar, we will provide you a comprehensive overview of how to become an accountant.

Topics to be covered:

• The recent accounting field employment B3:L14
• Is there increasing demand of CPA?
• CPA Remuneration package?
• The trend of CPA?
• Would AI impact to CPA career opportunity?

How can you become a Certified Public Accountant(CPA)?

Ms. Isis Lam
Conversion Programme Consultant, Kaplan Financial

HK accountants are mostly qualified by HKICPA, ACCA and CPA Australia. However, what’s the main difference between three of them, what’s their examination format and most importantly what’s their recognition in HK and globe community? Join our seminar to know more about it!

Topics to be covered:

• Introduce the recognition of CPA
• The differences of three CPA institutions
• CPA Remuneration package?
• The route of how Local/Non-Local degree holder and
Accounting/Non-accounting major graduate to become a CPA

Financial Market Industry Trend

Ms. Lilian Yeung
Managing Consultant, Financial Services, Michael Page

Invited Michael page, a recruiting agency. Ms Lilian Yeung, Managing Consultant of Financial Services shares the market update of CFA, the need of financial industry and the future and the starting point.

Topics to be covered:

• The recent accounting field employment B3:L14
• What’s the latest trend on the employment status, compare with previous years.
• Financial industry remuneration package
• The entry package and the path

Fintech topics in CFA Exam 2019 - CFAI + Stackable credential

Ms. Grace Yeung
Director, Exam Development, Asia Pacific, CFA institute

• The future of CFA program
• The growth, the changing need of CFA qualifications
• How financial market influence the demand of CFA charterholders?
• Fintech elements to the syllabus in 2019 and why CFA Institute choose to add these elements?
• More and more tasks can be handled by robot/ programming now, do we still need CFA Charterholders?
• Stackable credential(Confirmed by CFAI)
• Will stock market or trade war affect?

Top 5 Digital & Social Media Marketing Trend to watch in 2019

Bernie Wong
Founder & Director, Social Stand Limited

2018 has been an exciting year of improving and building off of 2017's digital and social media trends. With more emphasis putting on to create better user experiences at mobile platform, together with new features coming at different social media platforms, for instance IGTV and Facebook Stories Ads, it would be an exciting and challenging year in 2019 for many marketers. We are delighted to invite Mr. Bernie Wong, a very experienced digital marketer and the founder & director of a social media agency to share his insights of top 5 digital & social media marketing trend that marketers should watch in 2019:

Topics to be covered:

• The Power of Video, IG, IGTV, Facebook and Youtube
• Chatbot Marketing, beyond just an answering machine
• Do’s and Don’t of your social media content strategy
• How we can utilize Facebook and IG Stories Ad
• SEO and SEM trends for 2019
• Successful Case Study

Children Counselling – What is it and what will be the market demand?

Caulie dandelion maize lentil collard greens radish arugula sweet pepper water spinach kombu courgette lettuce. Celery coriander bitterleaf epazote radicchio shallot winter purslane collard greens spring onion squash lentil. Artichoke salad bamboo shoot black-eyed pea brussels sprout garlic kohlrabi.

Mastering the GMAT and MBA Admissions

Mr. Paul Lundquist

MBA degree has becoming a more popular option of further studies to working adult. The reasons vary from getting promotion to pursuing the second career. Getting into a famous world-class MBA program has become more and more competitive. And Kaplan is going to reveal the myths of the MBA admissions and how GMAT can affect your admissions journey to you.

Topics to be covered:
• GMAT Test Structure
• Tips on Taking the GMAT Exam
• Core Components of an MBA Application
• 10 Common Misconceptions about MBA Applications
• How to Stand Out from the Crowd in Your Application Essay?